A new chapter begins: Starting in 2026, CURREX will be the new title sponsor of the Alsterlauf.
From Cheeringpoint to title partnership.
How a high-profile launch turned into a long-term commitment.
There are running events that are simply a fixture on the calendar and part of running culture in Germany. The CURREX Alsterlauf in Hamburg is definitely one of them.
For more than two decades, in late summer a diverse group of elite athletes*, ambitious amateurs, beginner runners, and spectators*women together, who transform the route along the Outer Alster into a true stage for movement and enthusiasm. The 10 kilometers through downtown Hamburg are fast, lively, and beautiful—and that makes the Alster Run one of the most popular road races.
CURREX has in 2025 laid the foundation for the new partnership – amazing atmosphere at the cheeringpoint on the Krugkoppel Bridge, a jointr Shakeout run and insoletests, advice, and great conversations at CURREX booth. The Alster Run 2025 was an absolute highlight—in terms of sports, emotion, and atmosphere. And that was just the starting gun.
Why the Alster Run?
The answer is simple: Because it embodies everything we stand for as a brand.
The Alster Run is an urban race that’s challenging but accessible to everyone. It’s open to anyone who runs—whether they’re aiming for a new 10K personal best or simply looking for an unforgettable experience. The course is fast, flat, and set against a unique backdrop—and in recent years, it has drawn top national and international athletes to Hamburg.
With up to 5,000 participants, a steadily growing community, and a flawlessly organized event, the Alsterlauf has established itself as a fixture on the running calendar—and holds enormous potential for the future.
That’s exactly where we want to pitch in.
Sponsorship with a purpose—not just a logo
For us at CURREX, the titlepartnership doesn’t mean just putting a name somewhere. We want to shape, listen, and participate. Running thrives on the people who support it—on Orgateam to the last finisherr*in.
That is why we see sponsorship as an invitation: to the running community, to all running fans, and to new participants—to come together and create an event that inspires lasting enthusiasm—in terms of athleticism, camaraderie, and atmosphere.
And that is exactly what we want to continue to promote in the coming years, together with the organizer BMS, the City of Hamburg, and all of you.
The countdown has begun – starting in 2026, Hamburg’s fastest 10K race will launch under a new name:
CURREX Alster Run.
We look forward to the next steps—together with you.
To stay up to date, follow @currex.de and @dielaufgesellschaft on Instagram so you don’t miss a thing!
